Cafecito Organico
Branding | Packaging | Naming | Illustration
Cafecito Organico's journey began at the farm level, working directly with coffee producers since 2004, with a principal focus in Central America and on producers who farm their coffee sustainably.
Collaborators: Karla Sánchez
The design solution embraces the hand-crafted process that it takes to create great coffee. It is also a reflection of Cafecito’s keytouch- points: Freshness and Craft. Utilizing bold imagery and a refined color palette to create a look and feel of timelessness and approachability, without loosing some of the elevated elements that make the brand unique. We also developed a custom font to be used sparingly throughout the brand.
Packaging
Cafecito Organico was in need of two different packaging directions. The “on site” packaging design will be sold at their coffee shops. Using playful and bold colors the illustrations tell the story of the blend and origin of the coffee. The second variation of packaging is designed to be more brand forward. This suite will be sold at various retailers.
